SPECIALIST SERVICES

A focused set of services. Delivered at senior level.

Northpeak focuses on programmatic media platforms, execution and measurement — areas where specialist knowledge materially changes the quality of the work.

SERVICES

YouTube, DV360, CTV, audio and measurement.

REACH / FREQUENCY / DELIVERY

REACH / FREQUENCY / DELIVERY

01

DV360 & PROGRAMMATIC

Strategy, setup, audience design, PMP deals, custom bidding and reporting.

01

DV360 & PROGRAMMATIC

Strategy, setup, audience design, PMP deals, custom bidding and reporting.

02

YOUTUBE

Reach and frequency, Select, Masthead, CTV, Lift studies and creative guidance.

02

YOUTUBE

Reach and frequency, Select, Masthead, CTV, Lift studies and creative guidance.

03

CONNECTED TV

Inventory evaluation, premium CTV buying, cross-screen planning and measurement.

03

CONNECTED TV

Inventory evaluation, premium CTV buying, cross-screen planning and measurement.

04

MEASUREMENT & AUDITS

DV360 and CM360 audits, Floodlight, Lift studies and fee transparency.

04

MEASUREMENT & AUDITS

DV360 and CM360 audits, Floodlight, Lift studies and fee transparency.

OUR APPROACH

Simple structure. Serious execution.

01

DEFINE

Objective, audience, market and measurement.

02

PLAN

Channels, inventory, reach, frequency and budget.

03

BUILD

Campaign architecture, tracking and QA.

04

OPTIMISE

Use data for meaningful changes.

05

MEASURE

Explain what happened, why it happened and what to do next.

PROGRAMMATIC FEE AUDIT

Not sure what you are actually paying for?

Review what can be verified as media and technology cost, what is declared as professional or agency fee, and what cannot be independently verified.

CLEAR VIEW

FOCUSED BY DESIGN

We stay focused on what we do best.

Northpeak is intentionally not a full-service agency. Specialisation allows us to go deeper into the platforms, measurement and execution that matter most to our clients.

CORE NORTHPEAK EXPERTISE

YouTube

DV360

Connected TV

Programmatic video

CM360 measurement

Brand Lift & Search Lift

Audits and media transparency

Senior campaign execution

SPECIALIST PARTNERS WHEN NEEDED

Northpeak does not try to provide every digital discipline in-house.

WE DO NOT DIRECTLY PROVIDE

Social media management · General PPC management · Creative production · Website development · Full-service marketing retainers

For paid social, PPC, creative or web development, Northpeak can introduce trusted specialists and coordinate with them where useful.

“Specialist by design. Collaborative by default.”

START A CONVERSATION

Have a programmatic media challenge?

Tell us the outcome you need. We’ll tell you quickly whether Northpeak can help.